The Great Unbundling. Will micromobility do to mobility what microcomputing did to computing?
There are two mechanisms by which technologies affect society: bundling and unbundling. This re-packaging resets the way companies are structured leading to reversal of incumbent position relative to entrants.
The Personal Computer unbundled the mainframe while the phone and tablet unbundled the PC. Microsoft bundled office work and the Internet bundled communications. Google unbundled information access and Apple bundled experiences. Amazon bundled retail while Facebook bundled media. The car in the 20th century bundled transportation.
Will the availability of new technologies in the 21st century enable a great unbundling of transportation?
What is the best segmentation of travel into the right “job-to-be-done” categories?
How were the categories of travel merged into one object of conveyance?
How is that object being servitized, moving from ownership to on-demand services?
How are the various services inducing the introduction of new vehicles? — bespoke to categories of travel
How are the three innovations: on-demand dispatch, Li-ion batteries and automated driving affecting vehicular designs?
How are new manufacturing and distribution technologies affecting the vehicle market?
How will the great unbundling affect cities, work and urbanization?
Summits are by invitation-only and limited to 150 participants.
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Summit Host: Horace Dediu
Horace is one of the world’s most respected business analysts and renowned experts on complex data analysis. He is the founder and author of the market intelligence site Asymco.com, and also works as an independent analyst and advisor to telecom incumbents and entrants on mobile platform strategy.
* Summits are invitational one-day gatherings at the heart of Techfestival, each hosted by distinct thought leaders. Real talk on the topics where we need it most. A diverse group of experts within a specific field comes together to discuss the bigger picture, and to share and challenge best practices.