What if we trusted you? Designing a future we really want.
This may be counterintuitive, but in an era when trust is at all-time lows, trust is the new differentiator. Trust is the way to stand out from the competition, to stand above it.
Problem is, most organizations barely understand trust. Worse, they aren’t aware of the ways they are breaking trust with their customers right now. Thirty years ago, communication channels were one-way and building authentic relationships with customers seemed impossible. Now the technology has changed dramatically, but companies’ ways of getting attention haven’t caught up.
What if we are shifting from the world of consumer mass marketing capitalism to a world where relationships are primary? What if the linchpin is trust? In this workshop we will pursue this idea, offering both explanations for how we arrived at the present reality, as well as generative ideas for how to move forward.
The changes that trust requires are not superficial. Trust is not something your advertisements can claim credibly. Trust requires organizational shifts that are deep and pervasive. If you believe consumerism is flailing and failing and you would like to understand the alternatives, this Summit is for you.
What’s the difference between trust and trustworthiness?
How can you assess how trustworthy your organization is?
How can companies become more trustworthy?
Why is the word “consumer” a problem?
How does consumer mass marketing break trust?
Why is trust cheaper than control?
What does it mean to be a trusted ally?
What is Design from Trust?
Related media: Learn about Design from Trust in this talk for the AIGA.
This summit is limited to 150 participants.
To join and contribute please fill out this form.
Summit host: Jerry Michalski
As one of the shapers of the Dot-Com era, Jerry estimates that 4000 startups briefed him, sharpening his BS-detection skills and giving him the spark that led him to trust: the word “consumer.”
That word, which is steeped in mistrust, led him to a generative, optimistic thesis that revolves around trust. Now Jerry is working to accelerate our shift to a world where we can trust again. He calls it the Relationship Economy, and it touches all sectors of human activity.
Jerry was raised in Peru and Argentina, speaks fluent Spanish and German, and earned a BA in Economics from the University of California at Irvine, and an MBA from the Wharton School of the University of Pennsylvania. He also has the world’s largest published Brain.
* Summits are invitational one-day gatherings at the heart of Techfestival, each hosted by distinct thought leaders. Real talk on the topics where we need it most. A diverse group of experts within a specific field comes together to discuss the bigger picture, and to share and challenge best practices.