Summit

Micromobility Summit

Wednesday, Sep 5
09:00 — 17:00
Venue
H15
Access with wristband
Summit

Micromobility Summit

Cities, Energy,

Summits are one-day gatherings where a diverse group of people come together to discuss the bigger picture, share insights, and challenge best practices. They are invitation-only and have limited seats, so you need to apply to join a summit.

The Great Unbundling. Will micromobility do to mobility what microcomputing did to computing?

There are two mechanisms by which technologies affect society: bundling and unbundling. This re-packaging resets the way companies are structured leading to reversal of incumbent position relative to entrants.

The Personal Computer unbundled the mainframe while the phone and tablet unbundled the PC. Microsoft bundled office work and the Internet bundled communications. Google unbundled information access and Apple bundled experiences. Amazon bundled retail while Facebook bundled media. The car in the 20th century bundled transportation.

Will the availability of new technologies in the 21st century enable a great unbundling of transportation?

About the host

Horace Dediu is one of the world’s most respected business analysts and renowned experts on complex data analysis. He is the founder and author of the market intelligence site Asymco.com, and also works as an independent analyst and advisor to telecom incumbents and entrants on mobile platform strategy.

Declared “King of Apple Analysts” by Fortune magazine, Horace also spent more than eight years analyzing mobile software, platforms and markets at Nokia.
Twitter: @ASYMCO

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