In defence of screen time – with Björn Jeffery (SE)

Saturday, Sep 7
13:00 — 13:30
Access with wristband

In defence of screen time – with Björn Jeffery (SE)

Play, Learn, Create, Sustain,

Join Björn Jeffery (SE) for an exploration into the potentials, use and misuse of children’s screen time.

In this talk, Björn will share his insight on children’s media and digital ecosystems, looking at quality over quantity to shine a light on how to better improve our children’s time spent online.

As the founder of the worlds biggest children’s play-app maker, Toca Boca, Björn spent years thinking about how to create digital experiences for the youngest. In this talk, he’ll share his insight on why the quality of the digital experiences we have is more important to focus on than the quantity of time spent in front of our screens.

Björn Jeffery is an advisor for digital strategy and consumer culture, based in San Francisco. He specializes in children’s media and children’s digital ecosystems. He is the co-founder and until recently the CEO of the award-winning play studio Toca Boca, which makes digital toys for touchscreen devices.

Previously, Björn was Director of Future Media & Technology at Bonnier Research & Development, where he was responsible for global research and analysis regarding consumer behavior and strategic shifts in technology. Björn has also worked with online journalism for children and young adults at the Swedish daily Göteborgs-Posten and SVT – Swedish National Television.

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